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Drones will become more accessible and demand for aerial footage will continue
We saw more drones like DJI Mavic, Go Pro Karma, and Inspire 2 been released. That doesn’t include the lower cost drones and the existing models that become cheaper with each new product release. These newer models are becoming more automated and safe allowing more people to become aerial videographers. That doesn’t mean that all drone owners will shoot for stock footage. In my 2017 Stock footage Intelligence report I saw that 4 of my top 12 best selling clips are now aerials on Shutterstock. My best selling stock footage aerial footage shot in Fall 2015 has grossed $617.51 US. There are a lot of capable drones available at $1000 Us and under.
More diversity of 4k Footage
360 Video is within reach
If you see my free 2017 media creator guide you’ll see that 360 4k video camera’s like the Kodak Prixpro 360 are available at the $500 US range. Video blocks and Pond 5 offered support for 360 video in 2016 so the opportunity is there to be an early adopter and own this niche. I’m already seeing some of my friends post 360 photos on facebook. 4k 360 Video is not far behind.
Tools to analyze your collection across agencies are improving
Most stock footage contributors use a non-exclusive agency to sell their footage on 4 or more agencies. This is a practice I recommend. The problem is it is time consuming to identify sales trends. It’s a very manual and time consuming task. I used stock performer and lately I’ve used Microstockr to automate this task into pretty and easy to use dashboards. This stock footage intelligence video itself was recorded with Microstockr.
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