Canadian food blogger Kiran has made a unique business for by “scratching her own itch” and appealing for bloggers who make Food Videos. She produced a custom tripod for filming food videos and outsources video editing for food bloggers. She has an original business and original story that is inspirational and information packed. I think many entrepreneurs can use this “scratch your own itch” lead to come up with business ideas. I met Kiran and her partner while living in Bangkok with my parents. We ended up working at the same co-working space (Hubba)and later both relocated to Chiang mai. I think she is a good role model for following the lean method of starting a business to reduce risk.