A business vision is in part grounded in reality and stretching the imagination and ambition a bit.  Doing this exercise helps provide a roadmap for the year and it's fun to use your imagination. As the year unfolds there is no guarantee that my year looks like this, but for the past 2 years it surprisingly has come close. Hopefully I can inspire you and give you a template to create your own vision.

In 2017 I once again fell into the trap of spreading myself too thin and working on too many things. I focused on stock footage across 4 or more agencies, 3 youtube channels, Amazon video direct, managing 2 websites, 2 podcasts episodes  a month, managing email marketing, online courses across 3 platforms, amazon kindle, and my gumroad digital products

For stock footage in 2016 and Jan 2017 I focused on volume in 4k. For the remainder of 2017 I want to focus more on producing strategic content based on my sales and other intelligence, managing my content, and marketing my content via stock footage subscriptions. I also want to spend more on trying to crowd source content for the subscription and business and testing the on demand business model more.  As the collection grows plans will need to be made to continue to host and deliver the footage.

For Online courses I want to focus on doing a good job publishing the DJI osmo course. I also want to look at my existing courses and see how I can best manage or perhaps refilm/update lessons instead of producing a new course. The drone course was popular at the beginning of the year, but lost popularity due to the fast product release cycle of DJI. Instead I want to focus on producing content for needs that apply to all drone platforms and stand the test of time. I will also have to look at recreating my flagship product. This may be a combination of online courses and online/offline person training/coaching. I'm entering my 5th year living abroad in a foreign country and have develop unique skill and experience to share here as well.

My recent travel experience in South Africa, Bangkok, Singapore and Penang was refreshing and eye opening. I believe my knowledge and experience accumulated from these trips are unique as digital nomads tend to follow the well traveled locations of Bali, Chiang Mai, and Vietnam. South Africa perhaps is the most unique opportunity to offer a visitor living guide. I have unique advantages through my history and local insider connections to help first time visitors to South Africa. This may be in a form of some mixture of text/video guide.

I want to continue to promote my lifestyle as an comfortable, late 30 something location independent videoographer & creator pursuing his passion. I can use media from footage, drinks, work lifestyle, and travel. This year I want to reinforce the my worldliness by stretching my boundaries beyond Asia and into Europe & North Africa.

I want to look at polishing and tightening of the website. This may result in update of content and new landing pages. This effort ties into help develop a more target subscriber list through the use of unique offers and opt-ins.

I also want to examine how I can be a more effective into affiliate marketing whether it is a course I'm promoting as well as developing affiliates for my products.