In Thailand Contact us 0625396648 talk@chicvoyagegroup.com

Free Stock Footage

Langkawi-aerial

Sample our Diverse Stock Footage Collection by Signing up for Free Video Clips each week from our Collection from Thailand to South Africa

Powered by ConvertKit

Behind the scene’s Lindsays Olive commercial

Behind the scene’s Lindsays Olive commercial
July 13, 2014 ghung
Greg Hung World explorer, film-maker & entrepreneur

Greg Hung World explorer, film-maker & entrepreneur originally from Vancouver, Canada and based in Taipei Taiwan

I got invited by a Seattle based agency Zooppa to create an Olive commercial for Lindsays. I thought why not it could be fun. This would be our first food commercial. Here are the exciting behind the scenes details of how it unfolded.

 

Pre-production

First I had to read the brief to understand the requirements. We had to have the Lindsay’s olives can and a consumption shot. In Taipei olives are a hard thing to come by nevermind Lindsay’s olives. I started calling Costco, and gourmet grocery stores like City Super and Jason’s market place. I ended printing the label at a Taipei 7-11 of all places and finding the one coffee can that fit the label at City Super. We bought the olives from another brand as black olives all look the same.

Next I had to select the actors. In Taipei it is difficult to find foreigners, but I’m fortunate that being a former student that studied chinese and an English teacher I knew some friends willing to help me out.  They would be representative of american people, which and Ron has a great off and on camera personality.

I met with Ron and we looked through some of the other olive and food videos to brain storm. We couldn’t figure out any ideas, but I managed to find some inspiration after seeing an olive skewer. The video would have the theme that olives are a key part of the party that you can bring with you anywhere. We ended up filming a green screen segment the next day with Ron. The plan was to film the main shoot at the Celebration Canada event as I thought it would create more of a festive North American feel in Taipei.

Serena bought some fruit which we pre-cut before and I bought some beer to reward my friends and to enjoy on the shoot.

I drafted out a shot list and sent a vision to the actors before filming day.

here is a copy of what I sent out.

 

Actual shoot

Filming day we were rushed. We actually had an emergency the bottle of olives fell through a hole in one of the bags and smashed in the MRT station. My heart sank. We couldn’t do anything without those olives. Was I to resort to picking out the olives from the floor and washing them? I couldn’t do that. We were so lucky to find 2 bottles in the local Shida grocery store as they are rare in Taipei.

Off we went to the Hakka cultural park where our next challenge was finding a table to set up. After some patience, hustle, and an eagle eye I found a table. I managed to find some chairs and now we could set up. Serena and I made the skewers and poured the drinks.

I went about getting some group and individual close ups of them enjoying olives. I went through some of the other shots on the shot list. There were frequent interruptions as Ron is quite a popular figure in Taipei. I shot the video in 1280 X 720p 60fps as I thought about doing some slow motion. I ended up doing this with Ron enjoying the skewer. It helped that I think Ron was actually enjoying the skewers.

We did mostly candid shots with the actors. I think the shoot took about 90-120 minutes. I knew that got all the shots I needed. We filmed some of the scenes from different angles to give it a more cinematic feel. We stayed at the event until the evening where we were rewarded with a live concert. I used some of the footage from this on the green screen at the end.

Ron’s scene with the concert replacing the green screen

Equipment used

Canon 6d
Canon 24-105 F4 L
Manfrotto tripod

Post-production

It took me a long time to find the right music track. I was looking for something upbeat with a bit of rock to it to give it the energy. I made to luck out on soundcloud and found an awesome track from killthenoise. I used the green screen scene with Ron and replaced it with the concert background to leave the ad with impression or a rock party feel. I decided to create custom coloring using some subtle cross processing and ad some saturation. Here are some screen shots of the settings in Final cut Pro X. Keep in mind I film with the technicolor profile with has no saturation.

 

 

 

 

 

Free Stock Footage

Langkawi-aerial

Sample our Diverse Stock Footage Collection by Signing up for Free Video Clips each week from our Collection from Thailand to South Africa

Powered by ConvertKit